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Picking Stocks Confidently Using Fundamental Analysis

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stock picking through fundamental analysis

Fundamental Analysis is one of the best ways of picking stocks, among many other ways.  Most of the long-term investors rely on it. One of the amazing things about Fundamental Analysis is that it scrutinizes the company’s management structure, growth rate, competitors, revenues, growth potential, industry position, and income to determine the worthiness of buying stocks. Great, right?

However, there are some factors of fundamental analysis in stocks you should consider before buying. These factors help you to compare two companies with varying corporate structure, share prices, or the number of shares outstanding or share.

Let’s jump right in.


The main and greater aim of picking any stock is to earn. And that explains why many investors first look at the earnings. Otherwise, what’s the need of buying a stock that will not you give some extra coins? It’s useless.

It’s from the earnings that your mind will process a critical question: How much is this company earnings and future projected earnings?

In short, earnings are just profits. You can be sure that calculating profits won’t be an easy task, but that is what it means by buying a company. Fortunately, the good news is that companies report their earnings every quarter. Analysts then examine these reports, mostly for major companies.

When you see a company’s report indicating a rise in earnings, jump right in because that’s a sure sign that the stock price will go high.

And to determine earnings, the Price-to-Earnings ratio (P/E) {explained below} is used.

ratios in picking stocks

Price-to-Earnings ratio (P/E)

P/E is a critical factor that should never be overlooked. P/E won’t show you the quality of the earnings or the statistics of the earnings. It’s used in comparing stocks in the same industry.

One sure sign that a stock is liked in the market is when the P/E ratio becomes higher than the industry average. However, beware that faddishness changes even within a blink of an eye. You can watch a sentiment change, let’s say a bad report, and sell off within a second or seconds. The overvalued stock can be a better option because they sell off excellently.

It’s a P/E ratio that determines if the stock you’ll purchase will give you any earning. Abnormally high P/E ratio indicates stocks with no earnings. These are kinds of stocks that get hurt and diminish for a long time in a correction or bear market.

In summary, you must know the Price-to-Earnings ratio for the company’s industry. In case the company has a high P/E (50+), then the company can sell off sometimes, but only if one or two bellwether companies fall.

The best way to stay safe is to keep updated by news and analysis of that company for early warnings. Doubtlessly, you don’t want to lose your dollars.

Average Daily Volume

When we talk about volume here, we mean the liquidity and stability of the stock. There exist two types of volumes, which include low and high volume. Low volume means smaller. Low volume can offer a good return. The problem is that they are prone to manipulation and elasticity (can be easily moved.)

When it comes to strong volumes, you can trade bountifully to justify the smaller stocks.

High-volume stocks best fit you if you need a more volatile stock for trading opportunities. After all, the average daily volume is all that matters.  Highly volatile/low-quality stock can trade enormous volumes since a volume is only one metric.

Earnings growth and quality

Growth of earnings is quite a usable and reliable metric that indicates the stability and value of a company. We all agree that companies that are managed efficiently make dollars- many of them, in fact, and keep on increasing their earnings. Regardless of the falling economy, they keep shinning in that dark economy.

How can you know that the company is growing? Simple. Check their recent five-year growth because it’s most helpful. A Strong growth rate over that period accompanied by strong quarter-on-quarter growth indicates a strong strength.

When it comes to smaller and mid-cap companies, it’s wise to consider earnings growth than other big companies, considering covered call risk.

Stocks with stronger revenue growth history, strong projected value, and strong projected earnings should be considered before buying shares.

On the other hand, earning quality refers to cashflow or operational earnings. Those companies that survive by earnings reports control their financial states to indicate more earnings. The earnings provided can sometimes be misleading. Honestly, assessing earnings quality can be complicated without a comprehensive examination of the company’s financial statement.


Another essential factor that you should also consider is the company’s industry in which it operates. Examining it ensures you know its health, trend (performance) and valuation fairness (ratios). In case the industry is declining, ensure that the stock is stronger to merit being written. Many people doubt this trick to be unimportant but, indeed, the stronger the stock in an industry, the better the company is likely to perform.

Company governance

I’m sure you don’t want to be a loser. So, check if the company is running smoothly, ethically, transparently, and efficiently. Find out if the company respects its shareholders’ rights as well as interests. If they lack proper communication with their shareholders, you need to take caution.

Price ratios

Other than the price-to-earnings (P/E) ratio, we have other ratios that can help you get the best out of your hard-earned money. They include:

Earnings per Share (EPS); Retrieved by calculating the net income of preferred stock dividends divided by the number of outstanding shares. This calculation helps you know the profit the company has allocated for each share.

Price-to-Sales(P/S) ratio; this is the kind of a ratio that compares the value of your company’s stock with its revenue amount.

Price-to-cashflow (P/C) ratio– this is kind of a metric that examines the company’s operational health.

These are the top metrics that expert stock analysts have ticked in determining fairness valuation.

However, we have other ratios that can be used though they’re regarded as unimportant. They include price-to-book (P/B) ratio, dividend yield, dividend payout ratio, and many others. The reason why they are termed as irrelevant is that the investors are looking at the cash flow, which means that everything rotates around cash flow.

Volatility and Implied Volatility (IV)

By volatility, it means how volatile stock can be within a particular period, especially at a duration of 10-, 20- and 30-day period. Apart from the calculations, the best thing that explains the volatility simply is reading through charts- it gives the best interpretation. Volatility can appear flat, decreasing, or increasing when compared to earlier periods.

Contrary, Implied volatility usually shows whether option prices read potential future volatility that’s higher, lower, or in line with (than) the historical volatility.

Implied volatility must be measured in a duration of the recent 10 days because it’s the one that offers the current price of the stock movement for the ultimate results.

In instances where IV is similar to the lower 30-day volatility other than being higher than 10-day volatility, only the recent volatility won’t be priced into the option because the market will render it useless.

Additionally, stocks may sometimes remain non-volatile though they may carry a high backdrop of Implied Volatility. For example, an overhanging pension problem, or something of that sort. This explains why it’s crucial to contact fixed covered call lists. Seeing them in this kind of list makes you to quickly assimilate high-returning stocks accompanied by their numbers of volatility and implied volatility.

See these guidelines for more clarifications:

  • Always chose for volatilities that range between 25-50% except for only large companies.
  • Beware of pending news events, which is predicted by Implied Volatility rising above historical volatility.
  • Always be sharp to note when a particular event is causing the stock to move when you start to see volatility booming meaningfully.
business news for stock picking

News events

Sometimes, it’s imperative to keep checking for news events, especially for stocks with a high premium. The reason being, you may find fewer data from covered call experts since they say nothing, and when they say, they say not much.

If you can recall the discussion about Volatility, it’s clear that more volatility is obtained when there is a high time value premium. The more the implied volatility over the actual volatility, you must check the news event that’s causing the premium to sparkle that high.

Have you heard some “rumors” in the pricing system proclaiming that stock volatility can be the same as implied volatility? Those are misleading news. No day stock volatility will ever be equal to implied volatility.

At times, you may come across a situation where IV is no lower or higher than historical volatility regardless of the pending news. One of the ways to beat these cases is to conjecture that the low or in-line IV indicates that the market has discounted the news.

The IV prices that the market is expecting in the stock’s future volatility plus the shares can be accessed in lists of the high covered call returns. This happens due to actual high volatility or high implied volatility. Note that a small increase in IV doesn’t guarantee an increase of news in the stock’s volatility. But it calls for a careful call writer to search and scrutinize the news.

It’s good to know that smaller stock takes only small news, unlike large-cap stocks that take significant news. Surprisingly, a stock with low volatility usually requires more serious events to be moved since it requires a small move. The only important thing that can make it move is an IV spike.

You may be asking, “how can I check the news?” It’s simple. You only need to scan the headlines quickly. The primary source you should pay attention to is Business Wire. However, you can keep checking from other press releases that the company has released recently.

Don’t forget that the company’s website can be rich in information. Check it too.  

Another good idea of getting news is through financial pundits and brokerages. Yes, they offer analytical articles for the company and industry you’re looking for. They provide a recap of future events hence adding to our knowledge.

Some people prefer looking for news rather than looking for volatility, although both will skyrocket our results and enhance their consistency.

Insider Transactions

Insiders in the stock market are major shareholders, officers, and directors. It’s against the law for them to fail to report when they sell or buy securities in their company- they must file reports. These kinds of reports help to know if the insiders value their stock as a short or a buy.

It was observed that insiders buy securities when their company is booming and sell them when the company is experiencing bad times. At a point of view, that’s reasonable since they take advantage of the rich information.

Unfortunately, using insider transactions as a metric can be difficult. This is because insiders usually sell bountifully when the company hits its high. The other reason is that many companies have huge plans; hence the only real indicator of insider optimism is only market buys.

Insider selling is dependable because it shows you when the stock is declining or when the prospects of a company are declining too. These declines are critical circumstances that information is useful. It forecasts bad things paving their way because it may fail to reflect immediate threat.

Fundamental rank

If you are not sure of anything, the best thing to do is to consult a fundamental ranking that highlights overall quality. The best websites offer such metrics to ensure you get the best. They provide that they clarify technical factors as well as fundamental factors and then rank the companies on a definite scale of 1 to 10.

Again, some sources provide detail reasons for their ranking. You can be free to compare rankings from different sources for confirmation purposes.

Bottom Line

In the stock market, you can be sure there are ups and downs. Fundamental Analysis can be an excellent metric to use, but only if you know what to do. Knowing what to do is understanding the factors that should be considered before picking stocks. Fortunately, the above factors can save you a lot.

Related Articles:
How to Value a Company using Fundamental Analysis
How Fundamental Analysis differs from Technical Analysis
Everything You Need to Know About Fundamental Analysis

Stock Picking
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